Project details
Graphic Designer
Chelsea Hitzler
Category
Design
Gold Brew Coffee
Gold Brew Coffee is a theoretical local coffee shop brand. The goal was to create a cohesive brand and create 3 viable product packages. There is a quote that inspires this project, “Coffee is the common man’s gold, and like gold, it brings to every person the feeling of luxury and nobility”. Gold Brew Coffee creates a luxury coffee brand that felt like you were drinking liquid gold.
GOLD BREW COFFEE
LOGO CONCEPTS
“Coffee is the common man’s gold” was my inspiration for a logo that would represent coffee as liquid gold. I narrowed down on a concept of turning the G in gold into a coffee maker.
GOLD BREW COFFEE
FINAL LOGO
PACKAGE DESIGN
COFFEE BEANS BAG
PACKAGE DESIGN
K-CUPS
PACKAGE DESIGN
ICED ESPRESSO CANS
GOLD BREW COFFEE
BRANDING ELEMENTS
